A purpose driven football club
are you fed up with what football has become?
In an industry dominated by oil money, airlines, and betting company sponsorships, football has drifted from its potential to inspire real, lasting change. In the 2024–25 season, 65% of Premier League clubs main front-of-shirt sponsors were gambling or airline companies, while across the entirety of English professional football, 23% of clubs main sponsors from industries widely considered unethical.
In an industry that by it’s very essence has community at it’s heart, unfortunately, B Corp companies are no where to be seen. We don’t think that should be the case.
We believe football can do more:
It holds the power to unite communities, champion positive values, and become a platform for meaningful change.
That’s why we’re inviting the B Corp community into the heart of our club - our mission is to be a catalyst for change in the football industry, leading by example and inspiring other clubs to take positive steps too. A movement led by businesses that believe in people and the planet, not just profit. To us, it’s not about being the best football club in the world, but the best football club for the world.
WE ARE THE HIGHWAYMEN
A semi-professional club, proudly based in Newark, Nottinghamshire - we’re a non-profit, operated by B Corp certified Gusto Group with a mission to redefine what football truly stands for.
We’ve made a conscious decision to do football differently, promoting businesses that we feel deserve the football community’s attention, not those who don’t.
That’s why our new shirt boldly reads “Supported by B Corps” in place of the sponsor logo, and has the names of over 2,000 certified B Corps in the UK woven directly into the fabric.
SUPPORTED BY B CORPS
Made from recycled materials by local manufacturer VO2, the shirt reflects our values not just in message, but in material. With support from B Corp partners like BOSH!, Gusto Group, and Shakespeare Martineau, we’re already showing what’s possible when businesses work together.
We’re proud to have launched this initiative in 2025 — and as the B Corp community continues to grow, so will the shirt. Each new edition will honour newly certified UK B Corps, ensuring this kit remains an evolving symbol of values-led business. Together, we can show what happens when purpose-driven businesses take the lead, not just in boardrooms, but in stadiums, communities, and everyday lives.
A community stadium, built for lasting change
We’re currently developing plans to build the country’s most sustainable small stadium, made from repurposed shipping containers.
Innovative and low-impact in its design, we plan to create a space to reflect the values we all stand for, rooted in our community-first approach. This will give us the foundations we need to rise up the league and fulfill our aims, both on and off the pitch.
It’s time football stood for more — and with your support, we’ll be the catalysts for that change.
The 3D printed model shown gives an idea of what this stadium will look like, as it provides lasting benefits to local and wider communities.
Your name’s already on the shirt. Now be part of the story.
BECOME A B MEMBER
Join our growing network of purpose-driven businesses helping shape the future of football. As a member, you’ll have a voice in the club’s journey, a seat at the table, and recognition as part of a movement that puts values first.
BECOME A SPONSOR
Our sponsors don’t just support the team; they’re at the centre of a growing movement for purpose-driven football. With sponsorship opportunities starting from just £2,000, get your logo on the ‘Supported by B Corps’ kit, and put your company in the middle of this growing business community.
WEAR THE SHIRT
Wear the shirt with your company’s name on it, and champion the movement. Kit out your work 5-a-side team, or display the shirt on your office wall alongside your membership certificate.